Imagine iT

The second edition of ImagineiT has arrived!

The second edition of the International conference, Imagine iT, opens its doors to design proposals tied to the idea of “design for all” and to projects that express the concept of “good design enables, bad design disables”.

The first edition welcomed a total of 35 speakers from 15 different countries, five shows and five workshops. Also in attendance were graphic design historians, leaders in contemporary communication, and scholars of the international arena.

This year’s theme was Design for All, design that celebrates the diversity of humanity through social inclusion and equality. This innovative and holistic approach to design presented ethical and creative challenges for the organizers, designers, entrepreneurs, administrators and political leaders.

The idea of Design for All is about enabling everyoneto have equal opportunity to participate in every facet of society. To achieve such an objective, infrastructure, everyday objects, services, culture and information, everything that was created by man for man, needs to be accessible and convenient for anyone in society. The final goal being to use and sympathize with these objects for the development of human diversity.

The event utilized literature, shows and workshops with the participation of international collaborators stemming from all different areas of the creative industry: graphic designers, product designers, artists, scientists, business people in the medical sector working with packaging and product design, editors and publishers, teachers, researchers, students, and those that just began their professional careers.

The conference boasted an array of excellent speakers including: Finn Petrén, President EIDD Design for All Europe, Sweden; Pete Kercher, Ambassador EIDD Design for All Europe, Gran Bretagna/Italy; Aleksandar Bogdanovic, CRID (Inclusive Society Development Center), Serbia; Luciano Perondi, designer, teacher ISIA Urbino, Italia; Matthew Harrison, RCA Helen Hamlyn Centre, UK; Hannu Kähönen, Creadesign, Finland; Avril Accolla, Avrildesign, VicePresident EIDD Design for All Europe, Italy; Giulio Iacchetti, designer, Italy; Andrea Stella, Spirito di Stella, Italy.

Presentation Topics

Finn Petrén (Sweden, President EIDD Design for All Europe) To design for all. To rethink “Design for all,” design for inclusion, provides for a design orientation on the consumer who, today, represents the challenge for the same design.

Fabrizio Bianchetti (Italy, Designer) Project Leonardo. To handle the particular characteristics of accessibility.

Heather Shaw (USA, University of Massachusetts; Creative Director at Nieshoff Design) EnCODE deCODE. Form, function and readability in the design of characters in printing and on the web.

Pete Kercher (Italy, Ambassador EIDD Design for All Europe) The peace across design: a symbol for the agenda of peace in the world. Design as an instrument for the complex message and objective that cannot be renounced.

Brian Lucid (USA, Massachusetts College of Art) Examining the click. The complicity of the human experience and the response of digital interactions.

Lena Lorentzen (Sweden, Design AB) Packaging user friendly. Packaging solutions for limited manual ability.

Andrea Stella (Italy, President Lo Spirito di Stella) An accessible catamaran. The experience of a catamaran for the oceanic accessibility regatta became a guide for social inclusion.

Emilio Gil (Spain, founder Tau Disegno) Projects of integration. A complex signs project for all of Spain.

AlexandarBogdanovich (Serbia, Director CRID) To think of play areas for everyone. A project for accessible areas for babies.

Henning Brehm (Germany, Founder Design Tourist) Fun for All: false packaging. From the graphic designer for V for Vendetta, Speed Race, The Bourne Ultimatum.

Avril Accolla (Italy, Avril Design, Vice President Design for All Europe) It is not standard but design is not wise. To design and produce for a standard humanity that does not exist; in a society that ages, migrates, is open to temporary and permanent disability.

Luciano Perondi (Italy, Founder Molotro, Teacher ISIA Urbino) Design for all and typography: a case study. The type design as a fundamental element for accessibility and information and knowledge.

IrinaTernauciuc (Romania, Designer) Design + a project for a multi-functional bag.

MatthewHarrison (Gran Bretagna, Researcher Helen Hamlyb Center, Royal College of Art) A welcoming job. Projects for the comfort and accessibility of the workplace as substantial elements for efficiency and quality.

Hannu Kahonen (Finland, Administrator Creadesign) DfA, An experience for the improvement of urban transport.

Renato Astolfi (Italy, Designer) The average tourist. A sign project in Morocco, conceived for tourism but used also for the local population.

GiulioIacchetti (Italy, Designer) Design incoop(erativa). An experience of economic design, effective and popular ingredients developed with Coop.

Cinzia Ferrara (Italy, Researcher, Faculty of Architecture, University di Palermo) Design for equity. How design can supply starting points to spread principles of equity in countries with high crime rates.

Luigi BandiniButi (Italy, Teacher Polytechnic di Milan, secretary DfA Italia) From ergonomic concepts to design of human factors.

Donald Beekman (Holland, Designer, founder Typeradio) Fun for All: Design drugs & rock'n'roll. The covers of rock as a model for a way of life.

Shows

Design alla Coop: 
The project, coordinated by Giulio Iacchetti, looks at the redesigning of simpleobjects in order to improve their efficiency and economy, choices on the basesof public preference of supermarkets.

CommunicatingDesign for All: EIDD design for Allcompetition, Dfa Italia logo competition, Design for Alla Sweden Campaign;Tourism for All Identity + campaign. A series of campaigns or competitions thatin the last two years have presented a decidedly up-to-date and eclectic imageof Design for All at an international level. 

 Workshop 

Meat (Italia, Graphic Collective) To communicate Designfor All. Winners of the competition for the Design brand for All Italia;creators of the Imagine iT and Design for All images; they have worked on the metaphoricalidentification of concepts across the field of graphic design.