Design and SME

Design and SME. Design for Small and Medium-size Enterprises

May 8th, 2009

Aula Magna - Bologna Academy of the Fine Arts

Via Belle Arti, 54 - Bologna

For:
Sponsored by:

May 8th, 2009 for the European-wide week for Small and Medium Businesses announced by the European Commission (6-14 May), the Design Center Bologna organizes "Design and PMI. To design for Small and Medium Businesses."

Meetings and workshops will focus on demonstrating how design, meant to be the methodology for the individualization and resolution of problems, can represent a strategic lever for the development and innovation of the process, even before that of the product, for small and medium businesses.


Program – May 8, 2009:

9.30               Registration
10.00 - 11.30  First session
                      Coffee break
12.00 - 13.30  Second Session
                      Lunch
15.00 - 19.00  Workshop


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PREVIEW

May 7 2009 - at 18.00

IMMAGINATION, CREATIVITY AND INNOVATION:

ConversAzioni with the entreprenuers

Museum of Industrial Heritage

Via della Beverara 123 - Bologna


The Design Center Bologna, represented by its Director, Carlo Branzaglio, will participate at the Bolognese meeting “Ascoltre the business” at the museum with the entrepreneurs.

For more information on the program of the various days organized by the consortium ASTER, visit the site dedicated to the initiative, “The five senses of Business”

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First Session - Design Center and SMEs

May 8, 2009 – at 10.00 - 11.30

In the course of the first meeting, various directors of different European Design Centers will interact and discuss these topics.

The directors will be called to present their experiences and most pertinent case histories of those centers that, like the Design Center Bologna, focus their activity in European regions that are tied to the development of small and medium businesses. The directors of the European design centers will also present some significant case histories from their relations with PMI, making evident the value added to their practices and, more generally, similarities between the different experiences.


Participating

Toby Scott
Ex managing director / Center for Design Innovation Ireland; Associate / Pentacle;
   
Miguel Angel Mila
Director / Center De Diseño Castilla La Mancha;

Tiziana Zamponi
Projected organization and coordination / Design Center Stuttgard;

Marie Marguerite Gabillard
Department Director / Centre du Design Rhône-Alpes.

Moderator:

Carlo Branzaglia
Director / Design Center Bologna

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Second session - Europe and SMEs

May 8, 2009 – at 12.00 - 13.30

In the course of the second session, the opportunities offered to SMEs from the European Commission will be analyzed, seen still in the point of view of design.

Participating:

Etienne Sanz de Acedo
Vice Director of the Department of General Affairs and Foreign Relations / Office of Harmonization for the Internal Market;

Charlotte Arwidi
Enterprise and Industry Directorate-General / European Commission

Moderator:

Pete Kercher
Ambassador / EIDD Design for All Europe.

 

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Workshop

May 8, 2009 – at 15.00 - 19.00

The afternoon will be dedicated to the development of a workshop which, through the involvement of groups of students, designers and various representatives of design centers, will exemplify the correct approach to the development of a good strategy for innovation.

These workshops will be developed in collaboration with small and medium enterprises from the Emilia-Romagna region that, after the development of a brief, will see the study of innovative and competitive solutions for the firms examined across the different responsibilities of the field.

Companies:
MEC - Forms and Electronic Components 
 company that distributes high performance electronic components;

Altavista 
- software production activities concentrated in the medical sector Cardiology;

Javaground - research and development in the field of mobile 3D: video games for mobile phones.