Design Management

Design Management

Academy of Fine Arts Bologna and Design Center Bologna inaugurate with the AA 2009/10, Diploma Course in the second level in Design Management.

The course, first of its kind in Italy, is open to all students with a Level I Diploma di Laurea from a University and from an Italian or European Academy of Fine Arts.

Training Objectives
The course of second level diploma in Design Management is intended to form two kinds of skill, in fact supported: managers that know to insert design into the decision process of companies, and managers that manage the dynamics of studios/agencies of design.

Entrance profile
The course provides an enlarged entrance profile, in particular, from courses of design and from courses of management. It is necessary to have some fundamental knowledge of the discipline of design, obtainable with proper shaping, but also with some courses, and conferences of the sector.

Output Profile
In the profiling of the curriculum of the student, specific attention came to be placed in the individualization of their specific aptitudes. Specifically: the choice of exams originated from the three year period (Graphic Design and Product Design), the internship and final thesis paper should display a project tentatively defined to give allowance to the world of work.

Entrance examinations
The course includes a programmed number of 25 students. The entrance examinations will be held on September 17 at 10 am at the Accademia di Belle Arti di Bologna, Via Belle Arti 54, Bologna. Will be based on an aptitude in the presence of a committee chaired by Charles Branzaglia, coordinator of the course, and two other teachers who will be given a short tour.
Applicants must present a curriculum with a study showing the exams during the university career, and other forms of certification (a master participation, conferences, workshops) related to the topic. In addition, you will be asked to draw up a short paper (1000 characters max) presenting the candidate, his goals, his motives.

Structure
The course provides divisions in five blocks, among which credit is distributed:
1 traditional lecture, with courses provided from experts in the material (72 total credits);
2 conferences, provided across specific activities of the course, of the Academy or of the Design Center, or provided elsewhere (18 total credits);
3 workshop of concept design, created in collaboration with businesses and agencies (12 total credits);
4 internships in agencies and companies (12 total credits);
5 thesis paper (12 credits).
The course inherits its structure from the experimentation done with the class of second-level diploma in Graphic Design.

Involved Businesses
The course provides involvement in a series of businesses in a double role: those suppliers of classroom time; of which 6 credits of subject matter (Culture of Design) comes from a series of conferences with involved companies, those possible privileged references for workshops and internships.

Involvement of associative and formative partners
Equally, are involved Italian associations and international association sas well as educational and cultural realities. They play a similar role to that of companies, namely: hose suppliers of classroom time; of which 6 credits of subject matter (Culture of Design) comes from a series of conferences with involved companies, those possible privileged references for workshops and internships.

The origins of the course
The course is built on the base of the experience attained in the first two years of the Level II course of Graphic Design, the last of which was to form professionals to be able to manage planning of design. The curriculum profile was therefore connected to management, marketing, to analysis of systems of design, to a direct planning practice. Also with workshops and internships throughout, with a direct contact with business proposed the immediate application of the dynamic planning in the creative process.
The model placed in context had excellent results, especially in relation to real-life applications: the workshops were done with important businesses and public entities, like Mediaset, Les Copains, Barilla, Government of Bologna (among others), while the internships were supplied by prominent companies and agencies such as (Les Copains, Adpress, Admcom, Chialab….).

Experimental Profiles
The course has created an array of different access to professions, obviously across the theme of design for visual communication, with a differentiation of profiles (and of countries) that from the very beginning leaves the possibility of development to focus on design management. These two experimental years saw diverse nationalities represented (Italy, Bulgaria, Poland, Chile, Hungary), and the formation of connections to the fields of Communications and of the Arts, to Graphic Design and Law.

Structure of the course and study plan (attached)

www.accademiabelleartibologna.it

Info:info@design-center.it